“Think and Grow Rich” by Napoleon Hill, published in 1937 during the Great Depression, stands as one of the earliest and most influential self-help books focused on personal success. Based on 25 years of research studying over 500 successful individuals, including Andrew Carnegie, Henry Ford, and Thomas Edison, the book presents a systematic approach to achievement through mental discipline and personal belief. Having sold over 100 million copies worldwide, its impact on the self-help genre and success literature is undeniable, though some of its more metaphysical claims remain controversial.
Key Concepts
Desire: The Starting Point of All Achievement
Hill argues that success begins with an intense, unwavering desire - not a mere wish, but an obsessive goal that consumes one’s thoughts. He illustrates this through Edwin C. Barnes, who arrived at Thomas Edison’s laboratory as a penniless young man but possessed an unshakeable determination to become Edison’s business partner. Despite starting in a minor position, Barnes’ burning desire led him to recognize an opportunity with Edison’s new dictating machine, eventually securing the marketing rights and building his fortune.
The key lesson is specific: define your goal precisely, determine what you’ll sacrifice to achieve it, set a deadline, and create a concrete plan. Hill advises writing this desire as a personal mission statement and reading it aloud twice daily, allowing it to permeate both conscious and subconscious mind.
Faith and Auto-suggestion: Programming the Mind for Success
Hill presents faith as “visualization of, and belief in, the attainment of desire.” He illustrates this through the story of R.U. Darby and his uncle, who stopped drilling for gold just three feet away from a major vein. After giving up and selling their equipment to a “junk man,” this new owner consulted mining engineers and discovered the gold exactly where Darby had stopped. This story demonstrates how lack of faith can lead to failure at the brink of success, while persistent faith often leads to breakthrough moments.
Auto-suggestion - the practice of influencing the subconscious mind through repeated visualization and affirmation - is presented as the method to develop and strengthen this faith. Hill provides specific techniques, including writing out one’s desires as affirmations and repeating them aloud twice daily with emotional conviction. While the metaphysical aspects of this principle remain debatable, the psychological benefits of positive self-talk and visualization are well-documented in modern research.
Specialized Knowledge and Organized Planning
Hill distinguishes between general knowledge and specialized expertise, using Henry Ford’s famous libel trial to illustrate that success requires deep, practical knowledge in specific areas rather than broad, academic learning. Ford’s genius lay not in general education but in his specialized understanding of manufacturing and business operations.
This knowledge must be paired with organized planning - the systematic approach to achieving goals through definite plans and strategic alliances. William Wrigley Jr.’s evolution from soap seller to chewing gum magnate demonstrates the importance of adaptable planning and building mutually beneficial partnerships.
Decision and Persistence
Through Henry Ford’s unwavering commitment to the Model T, Hill illustrates the power of decisive action and persistence in the face of criticism. Despite pressure to diversify, Ford’s decision to focus on a single model led to revolutionary manufacturing innovations. Similarly, Thomas Edison’s 10,000 failed attempts to create the light bulb showcase the role of persistence in achievement.
The Master Mind Principle
Perhaps Hill’s most enduring contribution is the concept of the “Master Mind” - the power of coordinated knowledge and effort in a group of success-minded individuals. Andrew Carnegie’s alliance of industry experts and Henry Ford’s intellectual partnerships with Thomas Edison and Harvey Firestone demonstrate how organized intellectual collaboration can create opportunities beyond individual capability.
The Power of the Subconscious Mind
Hill emphasizes that success requires harmonizing both conscious and subconscious minds. He describes the subconscious as a connecting link to “Infinite Intelligence” - a universal repository of knowledge and inspiration. Through meditation, focused contemplation, and nighttime autosuggestion, Hill argues that individuals can access this greater intelligence for creative solutions and opportunities.
Sex Transmutation
One of Hill’s more controversial but intriguing concepts is the principle of sex transmutation - the conversion of sexual energy into creative and professional achievement. He observed that many successful individuals channeled their natural sexual drive into productive pursuits, using this powerful force to fuel their ambition and creativity. While dated in its presentation, the core idea of redirecting powerful emotional and physical energies toward achievement remains relevant.
The Power of Imagination
Hill distinguishes between synthetic imagination (rearranging existing ideas) and creative imagination (creating entirely new concepts). Through examples like Dr. Elmer Gates, who made millions through inventions conceived in his “personal communication room,” Hill demonstrates how structured use of imagination can lead to innovative solutions and opportunities. He advises readers to cultivate both forms of imagination through regular practice and focused visualization.
Overcoming Fear and Procrastination
Hill identifies fear as one of the most significant barriers to success, particularly the fears of failure, criticism, and poverty. Through case studies of successful individuals who faced and overcame their fears, Hill demonstrates how these emotional obstacles can be transformed into stepping stones to achievement. He particularly emphasizes that procrastination, often rooted in fear, must be eliminated through decisive action and the development of positive habits.
The Six Basic Fears
Hill meticulously analyzed what he called the “six basic fears” that prevent most people from achieving their potential:
- Fear of poverty - often manifesting as anxiety about financial security
- Fear of criticism - leading to indecision and lack of initiative
- Fear of ill health - sometimes becoming a self-fulfilling prophecy
- Fear of loss of love - causing relationship difficulties and dependency
- Fear of old age - resulting in diminished self-confidence
- Fear of death - creating anxiety that prevents full engagement with life
He provides specific strategies for overcoming each fear through a combination of rational analysis and positive action.
Emotional Control and the “Devil’s Seven”
Hill emphasizes the importance of emotional control, identifying seven major negative emotions to guard against: fear, jealousy, hatred, revenge, greed, superstition, and anger. He contrasts these with their positive counterparts: faith, love, enthusiasm, romance, hope, optimism, and calm. Success, according to Hill, requires consciously cultivating positive emotions while eliminating negative ones through disciplined thought and action.
Critical Perspective
While Hill’s principles have inspired millions, it’s important to note that his work reflects the success philosophy of early 20th century industrial America. Some of his metaphysical claims about thought transmission and cosmic harmonies lack scientific support. However, many of his core ideas about goal-setting, persistence, and the power of belief align with modern psychological research on achievement motivation and positive thinking.
The book’s emphasis on material success and individual achievement should be considered within its historical context - written during the Great Depression when economic opportunity seemed scarce. Modern readers might want to balance Hill’s focus on financial success with broader definitions of fulfillment and achievement.
Conclusion
“Think and Grow Rich” remains influential not just for its success principles, but for its practical framework for personal achievement. While some of its concepts may seem dated or unscientific, its core messages about the power of focused desire, persistent action, and collaborative effort continue to resonate. The book’s lasting impact lies in its ability to combine psychological insight with actionable strategies, making it a foundational text in personal development literature despite its limitations.
Did you find this content helpful?
While we strive to provide comprehensive summaries, they cannot capture every nuance and insight from the full book. For the complete experience and to support the author's work, we encourage you to read the full book.
Note: You'll be redirected to Amazon.com. We may earn a commission from purchases made through affiliate links on this page.
Recommended Books
For readers who enjoyed “Think and Grow Rich,” here are related recommendations:
-
“The Science of Getting Rich” by Wallace D. Wattles
- Another classic work on the principles of wealth creation and success mindset.
-
“The Power of Positive Thinking” by Norman Vincent Peale
- Explores similar themes about the power of mindset and belief.
-
Rich Dad Poor Dad by Robert Kiyosaki
- Offers modern perspectives on wealth building and financial mindset.
And for broader perspective:
-
“Man’s Search for Meaning” by Viktor E. Frankl
- Explores the deeper aspects of human motivation and purpose.
-
“The 7 Habits of Highly Effective People” by Stephen Covey
- Provides a comprehensive framework for personal effectiveness.